Wellness in your hotel room

Wellness in your hotel room

by Tessa Wang 09 Feb 2020

Industry observers have started noticing a mindset shift in consumers, who make it their mantle in life to stay well, and expect to do so no matter where they are, at home or overseas. This paradigm shift has definitely made hoteliers sit up, as they see how this group of savvy and well-heeled travellers can create new business opportunities, with their willingness to even pay a premium to be able to feel and be well when they are on business or leisure trips. 

 

This expectancy of wellness on the go has gone well beyond just having a swimming pool or a gym within the hotel – it covers all aspects from sleep, relaxation, exercise and even diet.

It is no wonder then that hotels all over the world are relooking at their suite of services and have launched innovative add-ons or even sub-brands to win the hearts of these consumers.

One of these hotel brands is the InterContinental Hotels Group, which launched EVEN, a wellness-focused hotel chain in 2015. Just having opened its third hotel in New York’s Times Square and planning for more in Midtown East and Brooklyn in 2016, EVEN Hotels offer standard features in guest rooms as stand-up desks, an in-room training zone for core, cardio, and strength, natural eucalyptus fibre bedding, and healthier food and beverage choices.

 

The Westin chain (owned by Starwood Hotels & Resorts Worldwide Inc.) launched runWESTIN back in 2007 in every Westin property worldwide, and in 2010 they started partnering sports apparel label New Balance to run a workout gear loan for guests. In addition to offering gyms (WestinWORKOUT fitness studios) and guest rooms featuring exercise equipment (WestinWORKOUT rooms), this hotel chain has set their eyes on a niche group of fitness-centric guests – the runners. Their concept basically provides an alternative to a gym workout, with morning group runs led by the hotels’ run concierges, or for guests who prefer to run alone, there are three- and five-mile jogging or walking routes, created by every Westin property together with New Balance, and covering iconic or scenic landmarks in the hotel’s location. This programme is also available in their hotel in Singapore!

Taking their attention to runners another step further, Westin has a VIP marathon package in some parts of the world, which takes care of transportation to and from the race, a pre-race dinner and warm up run, and access to the hotel’s VIP recovery tent at the race. If that is not enough, they have just launched a series of wellness retreats, named Westin Wellness Escapes, led by experts who focus on meditation, strength training, nutrition, yoga, and running.

 

Holistic, complete wellness looks to be the order of the day as even upscale fitness companies are vying for a piece of the pie. Equinox, a US luxury fitness company, plans to launch a luxury hotel brand, with each hotel housing its own Equinox club, starting with its flagship hotel in New York City by 2018. Other locations in the pipeline include Los Angeles, London and Miami. If you are thinking these hotels will be selling gym access to guests, their game plan is to offer full wellness experiences, providing guests with personalised one-on-one in-room training, to a restaurant serving nutritionist-approved options, juice bars, and even apparel.

 

Even if you are not big on fitness workouts or running marathons during your vacations, you will still be pleased by smaller but just as significant gestures, such as what boutique hotel Butterfly on Victoria, in Causeway Bay, Hong Kong has been offering – you can opt for rooms that feature an air purifier that reduces airborne particles to minimise the presence of potential irritants, allowing you to rest comfortably and sleep even better on their premium bedding. Definitely a winner for guests like myself who are prone to sinus problems.

 

References

http://wellandgood.com/fitness-wellness-trends/

www.businessinsider.sg/fitness-hotels-trend-2015-5/?r=US&IR=T#.Vrdmk1Lgo3w

www.ihg.com/evenhotels/hotels/us/en/reservation

http://westinwellbeing.starwoodpromos.com/#explore